What is Adobe Express?
Adobe has launched a new tool called Adobe Express. After being tested for some time, it’s now available for everyone. This tool helps people create content quickly. Users can:
- Choose from many video and design styles.
- Use free Adobe stock pictures and fonts.
- Make PDFs and work together on projects.
- Turn pictures into short animations.
What’s new in this version of Express? It has a single editor that helps create different types of content, like PDFs and social media posts. There’s also a feature called Firefly that lets users type in what changes they want, and the software does it. For example, removing the background from an image or changing its format.
Who’s using Adobe Express?
Over 50 million people are using Adobe Express. You can use it on computers and there’s a mobile version coming soon. It’s mostly included in Adobe’s Creative Cloud plans, but there’s a free version too.
Businesses like it because they can make consistent designs easily. Bridget Esposito from Prudential mentioned that with Express, they can work faster without hurting the quality. Another company, Carl Zeiss AG, praised how Adobe Express helps them create consistent brand content.
A bonus is that users can work with designs from Photoshop and Illustrator. Adobe mentioned that anyone in a company can make and share beautiful content using Express and Firefly.
Govind Balakrishnan from Adobe said that Express is all about helping people quickly make great content using AI, and they are planning more features.
What about copyright issues?
Adobe is careful with copyright. They know that sometimes AI tools might accidentally copy other people’s work. So, they made sure their AI uses original data and not copyrighted content. This is a smart move by Adobe to prevent any problems.
Trying out Adobe Express
I have been using Adobe Express for quite a while now. I liked its templates and how you can change the size of designs easily. The AI is good but sometimes struggles to make things like faces look real. Still, for making quick designs, Express is good. But, having a human designer is always a plus. Designers can also use Firefly in Adobe tools to do boring tasks and focus on creative ideas.